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December 2018 saw the birth of Ficto, a free streaming service that offers interactive shows produced for mobile. Optimizing vertical and horizontal viewing while providing transparent metrics and meaningful revenue share, Ficto is working quickly to become the content pl...

Ahead of its global release, a special sneak peek screening of the film will take place on January 25th at Brand Storytelling 2020, A Sanctioned Event of the Sundance Film Festival. In attendance will be the film’s stars, Native American astronaut John Herrington and Alas...

Last Month, EA released “Need for Speed: Heat,” the latest title in the decades-old video game franchise. Ahead of the release, EA sought to promote the use and download of Need for Speed Heat Studio, an app supplemental to the NFS Heat console game that allows users to c...

Spectrum Productions has, in the last month, evolved its brand identity. In November, CEO & Executive Producer Guy Nickerson announced Spectrum Productions would embark on the next chapter of its story as Remedy Television + Branded.

Remedy’s specialized team of televisio...

I’ve been writing top-ten prediction lists for film and media since 2006 – yes, back when my predictions included the final end of VHS (!) and what Google buying Youtube (Oct. 2006) would mean for indies. Last year’s predictions included Netflix buying a theater (pretty m...

December 10, 2019

Over the past few years, podcasting has grown from niche to mainstream medium that has a massive potential for increased growth with its deeply engaged audiences. According to Edison Research in 2018, 44% of Americans above the age of 12 have listened to a podcast. Podcas...

This January, Brand Storytelling had the privilege of screening HP’s “History of Memory”, four stories sharing the common theme of the power of the printed photograph. Filmmakers Sarah Klein and Tom Mason showcased the project with Angela Matusik, Head of Corporate, Brand...

The Case for Co-Branding...

Taco Bell and Doritos… Uber and Spotify… Redbull and GoPro… Nike and Apple…

Collaboration continues to be a powerful part of the marketing toolkit, and has become a staple for companies (and individuals) to raise product and brand awareness. In...

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