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When Hinge set out to work with influencers, they didn’t want anyone “safe” -- they wanted real. The kind of real that aligned itself with their unique and authentic positioning in the dating app space.

Nailing an influencer partnership is no small task, as evidenced by s...

Will success of J&J’s 5B inspire more brands to invest?

Verizon Media announced on April 30 of this year that it would acquire the Johnson & Johnson funded film “5B”, and besides a theatrical release, would leverage its media prowess to promote viewership. “In addition to...

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