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March 15, 2018

Dea Lawrence oversees strategy, creative, PR, ad sales program development, social media development and Variety’s 70 annual events and summits.

I’ve been obsessed with telling stories for as long as I can remember. But I was always a cynic about using data to inform creative: focus groups, research, and the like. I was a doubter.

Part of it is that sometimes I’m a stubborn know-it-all. But also, it seemed like a...

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