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April 26, 2017

With DVRs, binge-watching, and other commercial-free viewing opportunities, consumers aren’t watching traditional ads like they used to.

In response, many brands are starting new in-house agencies to produce fresh, innovative work in the form of branded content. But for a...

April 25, 2017

Using data to determine audience is a no-brainer. But you’d better use a brain when implementing that data.

Take programmatic for example. It’s not difficult to understand why programmatic ad buys are popular. In theory, it’s a dream come true.

However, there are pitfalls t...

April 24, 2017

Zefr, the video advertising and digital rights management platform, sets itself apart by taking a unique approach to data-driven audience selection. We chatted with Andrew Serby, Director of Marketing at Zefr, about “Mindset Marketing”, brand safety, and the importance of...

April 19, 2017

A wide media leap lies immediately ahead. Marketers take heed!

Seriously. The noise factor has turned up significantly during the first quarter of 2017, alerting the media and marketing world that the future is arriving fast and it’s real. It may be augmented and virtual,...

April 18, 2017

Embracing influencers for what they are can be tricky.

All at once they are the writers, directors, producers, editors, stars, publicists, and managers of their personal brand. They are the renaissance men and women of new media, and because of this, it can be difficult to...

April 11, 2017

Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy status, but they ought to careful what they wish for. Generate the wrong kind of buzz, and rainbow-filled skies can turn to stormy shower...

April 5, 2017

The lanes have come down. The high-dive is open. The water is alluring. Everyone wants in the pool!

I was talking with a friend last week who had just come off a multi-day shoot for a brand-funded scripted show. “It’s like a pool party gone wild,” he told me. “There are no...

April 4, 2017

We all know it’s difficult to reach consumers with traditional ads in this incredibly fragmented media landscape. Brands need to make deeper emotional connections to break through and engage with consumers where they live: online. Enter Branded Social Video.

These pieces d...

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