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March 30, 2017

It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh

Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes in bikinis eating hamburgers” for over a decade. Remember the Paris Hi...

March 30, 2017

DamNation - 2014

We met Brian Newman earlier this year in Park City while at our event Brand Storytelling at Sundance Film Festival 2017. Brian is no stranger to the film festival scene, as he has served as CEO of the Tribeca Film Institute and currently sits on the adviso...

March 28, 2017

It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we wait?”

Marketers asked themselves a similar question about mobile for several years. Before that, it was desktop, and before that, it was cable. Today, m...

In November of 2016, Diageo and DRINKiQ released Decisions: A 360 Virtual Reality Experience. The 360-degree and VR video puts the viewer in the passenger seat of a serious car wreck, simulating the terrible consequences of driving under the influence.

How did the video De...

Julia Trost and Google VR partnered with the Nestlé brand to produce The Extraordinary Honeybee, a VR film experienced through the eyes of a bee and produced in an effort to bring awareness to Colony Collapse Disorder.

What does someone like you, pioneering the mobile VR p...

March 22, 2017

Something was missing at SXSW this year. Was it you? 

If you didn’t make the trip to Austin this year, you may not be too disappointed. The advertising trade media was, how should I say it… “underwhelmed” with the goings-on at SXSW 2017. Check out the reviews by ADWEEK and...

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