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February 21, 2017

We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; 'No Experience Necessary'.

"I began to think I was on a cruise ship, surrounded by speedboats", said McGrath when I asked her about the shift from one of t...

February 10, 2017

The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single ad if they so wish, and advertisers are re-tooling their strategies and teams to make a bigger splash in deep end of the conte...

February 8, 2017

The answer is simple; because the NFL won’t allow it. That would mess with their whole business model.
 
I was amongst the 100 million+ viewers that tuned into Super Bowl LI Sunday night and it got me thinking; why don’t advertisers own sports teams? I mean, really, why n...

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