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April 19, 2018

Brand Storytelling Founder Rick Parkhill chats with the Digitas Global Chief Content Officer about the upcoming digital newfronts and more.

October 23, 2017

CHECK OUT THE ADVISORY BOARD HERE

This newly formed Advisory Board of brand marketing executives and agency leaders will help us to produce the highest quality live events and guide our editorial content to deliver the greatest value to all constituents in the branded cont...

September 18, 2017

I know, I know... you don’t want to say goodbye to summer just yet, but around here we’ve got winter on the brain, as we’re busy planning for January and the annual Brand Storytelling at Sundance event. Now in its third year, this gathering of brand marketers, agencies, m...

May 23, 2017

A group of sixteen people, including brand marketers, agencies, media companies and two lawyers, got together in the boardroom of The Lodges at Deer Valley during Sundance Film Festival this January. The topic of discussion focused on common pain and stress points being e...

May 17, 2017

Joe Marchese made his Upfront debut yesterday at the Fox upfront presentation, having just been named the new ad-sales leader for the massive Fox Networks Group just days before. “It’s a heckuva third day on the job,” he told the packed house of media buyers and advertise...

April 19, 2017

A wide media leap lies immediately ahead. Marketers take heed!

Seriously. The noise factor has turned up significantly during the first quarter of 2017, alerting the media and marketing world that the future is arriving fast and it’s real. It may be augmented and virtual,...

April 5, 2017

The lanes have come down. The high-dive is open. The water is alluring. Everyone wants in the pool!

I was talking with a friend last week who had just come off a multi-day shoot for a brand-funded scripted show. “It’s like a pool party gone wild,” he told me. “There are no...

March 30, 2017

It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh

Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes in bikinis eating hamburgers” for over a decade. Remember the Paris Hi...

February 8, 2017

The answer is simple; because the NFL won’t allow it. That would mess with their whole business model.
 
I was amongst the 100 million+ viewers that tuned into Super Bowl LI Sunday night and it got me thinking; why don’t advertisers own sports teams? I mean, really, why n...

December 12, 2016

Many of you know my friend, AJ Vernett, a veteran of the digital video industry. Today, he is better known as the Co-Founder of A Sense of Home, a non-profit with a unique mission to help foster kids that are aging out of the system. "A Sense of Home" helps find places fo...

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