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This January, Brand Storytelling had the privilege of screening HP’s “History of Memory”, four stories sharing the common theme of the power of the printed photograph. Filmmakers Sarah Klein and Tom Mason showcased the project with Angela Matusik, Head of Corporate, Brand...

Social consciousness is a larger part of the public consciousness than ever before. As such, brands, media companies, and corporations are seeking to connect with the country’s ever growing, socially conscious consumer base in the emerging category of impact entertainment...

Eric Gray is getting back to his broadcasting roots in the name of spreading the branded content gospel. After 13 years of being off the air, Gray is launching a new podcast series where each week, he will chat with brand storytelling leaders about how they are building g...

Earlier this year, Brand Storytelling partnered with Participant Media and SoulPancake to issue a survey conducted by the Harris Poll on the rise of “Impact Entertainment”, or the use of traditional entertainment to spotlight and impact social and environmental issues.

Th...

Courtyard: Unstoppable is a 10-episode docu-series featuring talent in pursuit of their own personal and professional passions. More specifically, the talent in question are all connected to the NFL, whether they be designers, skill coaches, or management and operations p...

When Hinge set out to work with influencers, they didn’t want anyone “safe” -- they wanted real. The kind of real that aligned itself with their unique and authentic positioning in the dating app space.

Nailing an influencer partnership is no small task, as evidenced by s...

As we look to the future, brands must be better equipped to forecast change and be ready to adapt to an ever-evolving industry.

Elevate's fourth and final trail will give an insider’s view of how content, media and platform businesses are changing their offerings, product...

As marketers move deeper into brand-funded content, how are they proving that their efforts are driving an increase in revenue for the brand’s core businesses?

Trail 3 at Elevate will focus on answering the question of how marketers evaluate success, as well as shine a li...

JK! Studios launched late last year when an ensemble of talented comedians and actors left the BYUtv cable network after 9 seasons and over 2 billion YouTube views to start their own company. They sought to take their knack for creating highly engaging, hilarious content...

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