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August 15, 2018

At the heart of ICX Media is a curiosity about the future convergence of art and science. Brand Storytelling interviewed VP of Strategic Partnerships Brian Zuercher to discuss.

July 27, 2018

Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies, and creatives took what they gained on day one and built on it, all while while taking in pitches and presentat...

July 26, 2018

Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest in brand-funded content. Brand marketers, agencies, data and media companies gathered at Stein Eriksen Lodge to set in o...

May 16, 2018

Week by week, Brand Storytelling has been bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at our summer event), featuring input from our esteemed trail guides.

This week we’re taking a closer look at the fourth and final tra...

May 10, 2018

Week by week, Brand Storytelling will be bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at our summer event), featuring input from our esteemed trail guides.

This week we’re taking a closer look at the 'Distribution' trail...

May 2, 2018

Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the 'Setting the Scene' Trail at Elevate 2017. This trail examined what, how and why brands pursue and invest in the creation and distribution of original content.

Week by week, Brand Storytelli...

April 18, 2018

Last year’s Brand Storytelling Summer Event saw a collection of storytellers from brands, agencies, and creative companies all come together to further solidify the standards and practices surrounding the burgeoning business of telling brand stories. The different panels...

December 21, 2017

Following up our coverage of Versus, the new scripted series from Awesomeness created in partnership with Gatorade, Brand Storytelling wanted to get a little more information on the inner-workings of this forward-thinking content deal. For that (and more), we reached out...

December 7, 2017

Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white text reading, “The President Stole Your Land,” going around the internet. After the President shrank two national monuments pro...

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