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February 21, 2017

We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; 'No Experience Necessary'.

"I began to think I was on a cruise ship, surrounded by speedboats", said McGrath when I asked her about the shift from one of t...

February 10, 2017

The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single ad if they so wish, and advertisers are re-tooling their strategies and teams to make a bigger splash in deep end of the conte...

November 21, 2016

How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It's not so easy. In this day and age, no one watches anything if there isn't something in it for them. With so many ways to av...

October 19, 2016

Every great ad has a solid baseline, that special something to draw you in and keep you watching. Simple enough. Whether it be the use of a talking baby, cute animals, sex appeal, a heartfelt moment between a parent or child, or maybe just hitting you over the head with s...

September 21, 2016

It's Wednesday morning. I am sitting outside a coffee shop on the west-side of Los Angeles. Traffic buzzes on past me on Pacific Coast Highway. There is chatter all around me, as caffeinated patrons run into familiar faces. Even while sitting outside, I can still hear the...

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