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Today! January 25th at Brand Storytelling 2020

Today's schedule is chock-full of screenings from Brand Storytelling 2020's esteemed brand filmmakers: Almost Famous Screening and Q&A January 25, 09:30 AM, Lodges at Deer Valley, Evergreen Room What does it feel like to quit The Black Eyed Peas before they blew up? What if you were hand-selected by JFK to be the first African American astronaut, yet you never made it to space?Award-winning filmmaker and Forbes 30 Under 30 entrepreneur Ben Proudfoot teamed up with The New York Times to create ALMOST FAMOUS, an acclaimed short documentary series that profiles figures adjacent to history who might have been household named, has history gone a little differently. Watch two of the films and meet

Today! January 24th at Brand Storytelling 2020

Today's schedule is jam-packed with sessions, panels, and discussions from our featured partners at Brand Storytelling 2020: UM Studios and USPS Announce Feature Documentary from Director Dana Nachman January 24, 1:00 PM, Lodges at Deer Valley, Evergreen Room Coming off of the success of 5B, UM Studios will announce their next film. Share a sneak preview of the film and get insider info on the process of brand funded feature-length films at this exclusive panel. Patronage vs Promotion: Engaging Consumers in the Podcast Space Presented by Los Angeles Times January 24, 1:15 PM, Lodges at Deer Valley, Evergreen Room At LA Times Studios, our challenge is to push our partners to a place where sto

Tonight! January 23rd at Brand Storytelling 2020

Tonight's Partner Showcase will be hosted at Stein Eriksen Lodge in Deer Valley, Utah, from 3:00PM - 6:00PM MST. Brand Storytelling is kicking off Sundance Film Festival with the following panels and sessions from our partners and friends: Branded Content Can Pay for Itself January 23, 03:30 PM Stein Eriksen Ballroom Marketers have waited a long time for effective, measurable ways to spend their budgets. Christine Cook and Otto Bell from WarnerMedia’s Brand Studio will share the latest examples of Experiential, Purpose Led, and Data Driven Marketing that have made a real impact on Advertisers’ KP. Building Legacy: How Mattel's Creator Partnerships Drive Brand Relevance January 23, 03:45 PM S

Breakwater Studios Breakout Films of 2019: Q&A with Founder Ben Proudfoot

**Breakwater Studios will screen selections from “Almost Famous” on Saturday, January 25th at Brand Storytelling 2020, a Sanctioned Event of Sundance Film Festival. Almost Famous, a new series of four films released by Breakwater Studios in partnership with The New York Times, has garnered millions of views and as much attention since the series was released just before Christmas. The success of the series is one of many in 2019 for Ben Proudfoot, Founder and CEO of Breakwater Studios, who was named on Forbes 30 under 30 list for his success with Breakwater. Brand Storytelling caught up with Proudfoot to learn more about the origins of Breakwater Studios, inspiration for the Almost Famous Se

Q&A with the Makers of "Here am I, Send Me"

Here Am I, Send Me tells the incredible true story of Team Goldstar and Team Freedom, two groups of Veteran servicemen who set out to honor the 75th anniversary of D-Day with a round-canopy parachute jump into Normandy, France. The documentary features Scoti Domeij, member of Team Goldstar and mother of Army Sergeant First Class Kristoffer Domeij, who jumps with Army Rangers to honor the memory of her late son. Cisco, the end-to-end networking telecoms company and financier of “Here Am I, Send Me”, is set to screen the film on Saturday, January 25th at Brand Storytelling 2020, a Sanctioned Event of the Sundance Film Festival. We sat down with Matthew Griffin (AKA Griff), former Army Ranger w

Stirrings of a Branded Doc Backlash – and the Need for Transparency & Best Practices

Late last year – just a few weeks ago – I predicted that we’d see a branded content backlash in 2020. I assumed this would be caused by a Jenner/Pepsi type moment, but we may be seeing the beginnings of this backlash in a new piece from 100Reporters, detailing many recent transparency and ethical lapses in branded content. Most of the criticisms are well-founded, but they also point to some steps the industry can take in 2020 to mitigate the consequences of any backlash – namely, by developing best practices for branded content, starting with transparency when it comes to brand funding and goals. The article, Documentaries as Advertising - Corporate Interests Turn to Indie Docs for Influence

Announcing: Brand Storytelling 2020 Closing Party

**Brand Storytelling Closing Party, January 25, 2020 6-9pm Appearances by John Herrington and Ariel Tweto, co-starring in "Into America's Wild" Brand Storytelling is proud to screen a “sneak-peek” of Into America’s Wild immediately ahead of its public release in early February. From the Academy Award®-nominated producers of the acclaimed hit film "National Parks Adventure" comes "Into America’s Wild", an unforgettable cross-country adventure into the hidden wonders of the natural world. Into America’s Wild visits some of the most beautiful but untamed landscapes of America, from the lush coastline of Oregon and the wilds of Alaska to the ancient canyons of the Southwest and the rolling hills

Getting Creative: Q&A with Hulu's Scott Donaton

Late last year, longtime ad industry vet and Brand Storytelling advisory board member Scott Donaton joined the Hulu team, taking up the company’s brand new role as head of creative. Donaton, whose extensive advertising background and lengthy list of credits have made him an invaluable resource to any and all who work with him, oversees Hulu’s brand marketing efforts across television, digital, social, and in-product assets. Brand Storytelling caught up with Donaton to learn more about his new gig and how it relates to the ever-changing modern media landscape: Tell us more about your new role at Hulu? What are you up to? As Head of Creative at Hulu, the role is to lead our in-house creative t

Filming the Future of Disaster Recovery: Q&A with IBM's George Hammer

Two years after the waters of Hurricane Harvey have subsided, tens of thousands of Texans have yet to rebuild their homes and businesses because of outdated and inefficient systems of recovery. Technologist Chelsey Delaney, personally connected to these events, believes she can help in the aftermath of a disaster to alleviate this burden for survivors. IBM’s new film Bonds of Trust is an emotional glimpse into several intersecting aftermath stories and how the promise of blockchain technology can unite a response community of insurance providers, governments, and citizens to streamline the flow of information and resources to those who need it most. Brand Storytelling sat down with IBM Chief

Vox Media and the Art of Storyhunting

In April of 2019, Vox Media acquired Epic, which includes Epic Magazine, the nonfiction storytelling powerhouse, and its sister company Epic Digital, the true story consultancy and content studio for leading brands. Vox Media, the leading modern media company known for building media brands and the technology that enables them, grew this year in a merger with New York Media. It’s editorial networks now include Vox, The Verge, SB Nation, Eater, Polygon, Recode, Curbed, NY Mag, Vulture, The Cut, Intelligencer, Grub Street, and The Strategist. The diverse storytelling and advertising businesses within Vox Media include the Concert publisher-led marketplace, the Vox Creative content studio, the

Just Added: Dennis Quaid, Jingle Jared and Scarlett Burke

Brand Storytelling is excited to announce the addition of a new panel that will showcase innovative new creative concepts for podcast audiences. Dennis Quaid, Jingle Jared Gutstadt and Scarlett Burke will discuss new musical narrative podcasts they have launched together and the opportunity for future brand integrations. Gutstadt’s “Bear and a Banjo” follows a musical journey of the main character Mister Bear, performed by five time Grammy winner Jason “Poo Bear” Boyd. “Bear and a Banjo” also includes narration from Dr. Q, played by actor Dennis Quaid, musical contributions from producer T Bone Burnett, and original lyric contribution from Bob Dylan. All eight original episodes are available