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It’s Time for Branded Content to Break the Rules

As more brands move into long form branded content – meaning feature length documentary or narrative films around 90 minutes – brands increasingly have the same plan - to premiere at Sundance or another top festival and then “get onto Netflix”. These are worthy goals to be sure, and I’ve sold multiple brand client films to Netflix and other distributors. But this is just one strategy for distribution, and I keep hoping more brands will wake up to the reality that maybe they don’t need to follow “the rules” and go down this path to distribute their films. Perhaps it could be better to break the rules of the old-school film world and forge their own paths. This might seem counterintuitive, but

Nominate a Brand Storyteller for the Inaugural BrandStorytelling Honor Roll

Nominate a Brand Storyteller Today! You can nominate anyone that is employed by a brand organization and has played an integral role in the development and production of content for their brand. You know who these folks are; the ones who go to bat for budgets, spend tireless hours on set, work with their agency, content and media partners to produce exceptional content. They are the ones sticking their necks out there day after day because they love what they do and they believe good things come to brands who stop interrupting and start creating stuff people will love and benefit from. Yup, you know who they are. They might even be you! We think it is high-time that the individuals that are