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9 Tips for Brands on Commissioning Successful Short Films or Series

Redglass Pictures recently completed a four-part film series for HP called History of Memory. The series won the Tribeca X award for best episodic series and was featured in The Los Angeles Times and Adweek. You have a story to tell: your brand is doing meaningful work, you want to lead the conversation in your field, you have access to an amazing person. You want a series of films to move like lightening around social media, kill at live events, even find partnerships with editorial outlets and influencers. You love films, you watch films, and you gather your team together and start to brainstorm. And brainstorm. And brainstorm. And finally, you call us, a production company that specialize

Getting Real about Brands and Impact Films

As more brands move into making content, especially long and short form film, many are starting to make films intended to have social impact. While films and media made for impact aren’t right for every brand, they increasingly make sense for brands wanting to share their values with consumers who consistently say they want brands to take a stand. But while many brands are making impact entertainment, too few are actually doing what it takes to have an impact, and need to start thinking harder about what impact means – before audiences (consumers) begin to see this as more cynical “purpose-washing” and brands meaning to truly have an impact have difficulty rising above all of this noise. In

3 Things to Know About the Rise of Impact Entertainment

Social consciousness is a larger part of the public consciousness than ever before. As such, brands, media companies, and corporations are seeking to connect with the country’s ever growing, socially conscious consumer base in the emerging category of impact entertainment: media at the cross section of traditional entertainment and content that sheds light on social issues and impact. SoulPancake and Participant Media, in partnership with Brand Storytelling, set out to capture the marketing community’s perspective and thoughts surrounding the use of traditional entertainment to spotlight and impact issues like climate change, income inequality, racial tension, and acceptance of LGBTQ+ citize

Content Cast: Q&A with Host Eric Gray

Eric Gray is getting back to his broadcasting roots in the name of spreading the branded content gospel. After 13 years of being off the air, Gray is launching a new podcast series where each week, he will chat with brand storytelling leaders about how they are building great content brands. We caught up with Gray to discuss his background in broadcasting, his relationship with building great content brands, and what to expect from his new brand storytelling podcast: Can you share a bit of your background and personal connection to creating content? I am a former sports radio producer from Dallas, Texas. I went to college at the University of North Texas and all I wanted to do was call footb

Impact Entertainment Inspires “Storytelling for Good” Award from Clio

Earlier this year, Brand Storytelling partnered with Participant Media and SoulPancake to issue a survey conducted by the Harris Poll on the rise of “Impact Entertainment”, or the use of traditional entertainment to spotlight and impact social and environmental issues. The basic concept of impact entertainment is nothing new. Documentary films have been using the medium of film to spread awareness and incite action surrounding their respective subject matter for nearly a century. What sets the impact entertainment being researched apart from the traditional is the source of its financing. This year’s documentary film 5B, which tells the story of the doctors and nurses that ran the first AIDS

The Success of Courtyard, Unstoppable: Q&A with Executive Creative Director Marc Battaglia

Courtyard: Unstoppable is a 10-episode docu-series featuring talent in pursuit of their own personal and professional passions. More specifically, the talent in question are all connected to the NFL, whether they be designers, skill coaches, or management and operations personnel. Each unique episode of the docu-series profiles these multifaceted individuals in a way that is very personal and completely human. The series launched in June 2018 with a ten episode run. In partnership with the Courtyard Brand Marketing and Social/Digital team, the Content Studio produces and distributes the series in collaboration with Whistle Sports. Episodes live on their own dedicated Facebook Watch chann