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Keeping it Real: Q&A with Hinge Creative Director Molly Fedick

When Hinge set out to work with influencers, they didn’t want anyone “safe” -- they wanted real. The kind of real that aligned itself with their unique and authentic positioning in the dating app space. Nailing an influencer partnership is no small task, as evidenced by scores of bad team-ups and articles claiming the death of influencer marketing is upon us. But this wasn’t Hinge’s fate. For starters, Hinge’s clear brand voice allowed them to rule out any and all candidates that didn’t fit the bill. Plus, Hinge made a partner out of The Social Standard, the company creating powerful partnerships by uniting brands with top social talent. The result? Partnering with powerful influencer Cody K

Brands as Equity Partners in IP?

Will success of J&J’s 5B inspire more brands to invest? Verizon Media announced on April 30 of this year that it would acquire the Johnson & Johnson funded film “5B”, and besides a theatrical release, would leverage its media prowess to promote viewership. “In addition to the theatrical release, Verizon Media will also amplify 5B across its ecosystem of nearly one billion global consumers and will create additional immersive content experiences using technology to enhance the story, compassion and humanity showcased by the nurses and caregivers at the forefront of the film,” according to the press release. Wow! Is this a home run for J&J or what? Nobody is saying what the production budget w

Get to Know First Media: Q&A with CEO Guy Oranim

Leading the pack through social media platforms, digital, video, and cable television, First Media delivers targeted content to young women and moms through their everyday go-to entertainment outlets. First media’s platforms (Blossom, So Yummy and Blusher) have over 100+ Million total followers and garner over 1.5 Billion organic video views each month. The company’s TV division operates the leading 24/7 linear baby network BabyFirst, which is available in over 60 million homes around the globe, in 33 countries and in 13 languages. Brand Storytelling caught up with First Media Co-Founder and CEO Guy Oranim to learn more about the transition from making content for babies to content for moms,