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Q&A with 'Elevate' Trail Leader, Industry Analyst Jeff Minsky

As we look to the future, brands must be better equipped to forecast change and be ready to adapt to an ever-evolving industry. Elevate's fourth and final trail will give an insider’s view of how content, media and platform businesses are changing their offerings, products and business models, and give a glimpse into how brands can adapt these strategies to more effectively communicate with their intended audiences. Leading this trail will be the Lead Industry Analyst at Myers BizNet, Jeff Minsky. We caught up with Minsky to better understand his expertise as well as discuss what's in store for Elevate attendees set to embark on the Looking Ahead trail: Tell us about your background? How hav

Q&A with 'Elevate' Trail Leader, Digital Media Expert Fara Warner

As marketers move deeper into brand-funded content, how are they proving that their efforts are driving an increase in revenue for the brand’s core businesses? Trail 3 at Elevate will focus on answering the question of how marketers evaluate success, as well as shine a light on how brands think about predictive modeling vs. post-campaign measurement. Leading Trail 3 will be award winning journalist and digital media expert Fara Warner. We caught up with Warner to key into her expertise and discuss what's in store for Elevate attendees set to embark on the Measuring Success trail: How and why did you begin writing with a focus on digital media and storytelling? I have been covering marketing

Q&A with 'Elevate' Trail Leader, Variety Content Studio's David S. Cohen

This Summer, Elevate returns to the iconic Stein Eriksen Lodge in Deer Valley, Utah. Elevate will once again be comprised of four ‘trails’, each one a deep dive into better understanding the foundations upon which branded content is built. This year’s trails will explore four subjects pertinent to the work of brand storytellers and their partners, each being carefully curated and led by an industry expert on the subject at hand. We're thrilled to have our first trail be led by none other than David Cohen. Cohen is an award-winning journalist, editor and video producer. He is a veteran reporter, editor and producer for Variety, where he led coverage of the digital revolution, visual effects,

Much Deserved Accolades for 5B!

Will this inspire more brands to tell impact stories? I was delighted to hear the news from Cannes yesterday - 5B won the Entertainment Lions Grand Prix - so well deserved! Big congrats to J&J, UM Studios, Saville Productions and my friends Brendan Gaul and Rupert Maconick. This project stood several tests of patience and perseverance and these guys just knew this story needed to be told. It’s terrific to see it getting the attention it deserves. It’s out in theaters now, so go see it on the big screen! We were fortunate to screen 5B during Brand Storytelling at Sundance Film Festival this past January. I had been briefed about the film from both Brendan and Rupert and I knew it would be an

Make ‘em Laugh: Q&A with JK! Studios CEO Stephen Walter

JK! Studios launched late last year when an ensemble of talented comedians and actors left the BYUtv cable network after 9 seasons and over 2 billion YouTube views to start their own company. They sought to take their knack for creating highly engaging, hilarious content and reach a broader audience on more platforms while expanding their brand storytelling portfolio. Since opening shop, JK! Studios has created two web series with different brand partners and have completed a number of one-off sketches for other brands. The studio aired a ten episode web series with Jane.com called Loving Lyfe, a satire of YouTube influencers and instagram culture, and just wrapped up an eight episode web se