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B2B Tech & Blockchain: Truth Telling with True Thirty Co-Founder Joey Dumont

TrueThirty is a reporter-driven, strategic consulting team the likes of which we've yet to see. By understanding what's news and what's not, by gaining a depth of knowledge that goes beyond the superficial, True Thirty is able to earn critically needed relevance and trust in a time of misinformation and content overload. Guided by measurable insight and journalism, True Thirty has positioned itself to empower creative teams to produce content and experiences rooted in truth — original narratives that wake up audiences and inspire action. Brand Storytelling caught up with True Thirty Co-Founder Joey Dumont to discuss what goes into the process of delineating between what's news and what's not

Rolling with the Rookies: Q&A with Creative Lead Jared Blitz

Returning for a third season, Rolling with the Rookies presented by Hyundai is a five-episode content series that profiles athletes by bringing them back home to visit the people, places and moments that defined their journeys. Hyundai partnered with five college football players who were projected to be taken in the first two rounds of the professional football draft – Alabama defensive lineman Quinnen Williams, Clemson defensive end Clelin Ferrell, Iowa State running back David Montgomery, Kentucky linebacker Josh Allen and Washington free safety Taylor Rapp. Leading up to the draft, Hyundai filmed the prospects in their hometowns and captured their unique stories of personal triumphs that

Q&A with 'Elevate' Trail Leader, Digital Strategist Marissa Gluck

This year, Elevate returns to the iconic Stein Eriksen Lodge in Deer Valley, Utah. Elevate will once again be comprised of four ‘trails’, each one a deep dive into better understanding the foundations upon which branded content is built. This year’s trails will explore four subjects pertinent to the work of brand storytellers and their partners: Content Development, Platforms & Mediums, Measuring Success, and Looking Ahead. Each trail is being carefully curated and led by an industry expert on the subject at hand. This year, one such expert is Marissa Gluck. Gluck, co-founder and managing partner of Radar Research, is a digital strategist who has spanned the agency and publisher worlds, most

The Rise of Meme Marketing: Q&A with IMGN Media CEO Barak Shragai

In just over 3 years, 29 year-old CEO Barak Shragai has built IMGN - a modern media business that reaches 30M followers and 2B monthly views, largely on Instagram and Snapchat. Their editorial playbook solves one of the most painful challenges for today’s brands and publishers, the traditional friction between content and audience. IMGN brands speak ‘natively’ to their young audiences, in the same way those audiences speak to their friends. The channels use next-gen formats such as memes, short-form videos, gifs and animations that define internet trends, feature multicultural perspectives and drive buzz around pop culture news. IMGN channels Daquan and Try Hard are gearing up for their prem