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Getting Passionate with Strangers Using Storytelling

Generally, we think of it as rude to talk about ourselves too much in public. We fear we'll over disclose. We’ll be boring. We’ll inspire awkward silences. Or worse, we’ll come off as self-absorbed and uncurious. Which is just the worst. As collaborators, we are always looking for new ideas, exiting opportunities and smart strategies. Our successes are based on meeting people and sharing enough about ourselves to inspire curiosity and learning enough about them to be able to imagine partnering. Storytelling can help. The secret is talking about your passion. Great stories hinge on powerful obsessions, high drama, and devotion to a person or cause. And you can bring this into your small-talk

Women in Entertainment: Ushering in a New Era of Brand Storytelling

This year, Brand Storytelling 2019 hosted a powerhouse panel presented by Women in Entertainment, the organization bringing together forward-thinkers from all areas of the entertainment industry to explore topics that greatly impact women - from human rights and women’s leadership to storytelling across platforms and empowering the next generation of women to emerge as creatives. Brand Storytelling is proud to bring you video of this panel, now available for viewing on our YouTube Channel. The discussion explores the new paradigm in which brands and key talent can cohesively work together to tell great stories - telling a brand’s story from an earned, paid and influencer perspective. Leading

WATCH: The Brand Storytelling 2019 Presenting Partner Showcase

On Thursday, January 24th, Brand Storytelling 2019 held its Presenting Partner Showcase - a who's who of new media leaders demonstrating thought leadership manifesting itself in great strides within the brand-funded content space. Sharp, thoughtful speakers delivered critical insights into successful brand partnerships, examined the ingredients necessary for the success of new media, and pointed at progress made in and out of the boardroom. Brand Storytelling is proud to bring you sessions from our 2019 Presenting Parter Showcase, now available for viewing on our YouTube Channel. Click on the images below to navigate to the corresponding presentation: One Size Does Not Fit All: Unpacking t

WATCH: The Brand Storytelling 2019 Keynote

On Thursday, January 24th, Brand Storytelling 2019 held its Presenting Partner Showcase - a who's who of new media leaders demonstrating thought leadership manifesting itself in great strides within the brand-funded content space. The program opened with a keynote delivered by Ben Silverman, former department head of William Morris Agency, Co-chairman of NBC Entertainment and current Co-CEO of Propagate Content. In this fireside chat, Henderson and Silverman discuss the current state of the media business and its future, the opportunity for brands, talent and platforms, the continuing influence of technology, and how to program to an audience that wants to be enlightened and entertained,

Brand Storytelling 2019 Convenes Top Brands, Decision Makers, & Creatives

Brand Storytelling concluded its third self-titled event on Saturday, January 26th, in Deer Valley, Utah. The exclusive event celebrated the growing class of brand-funded content that reaches a brand’s audience through thoughtful, emotive, and innovative storytelling. Brand Storytelling: A Sanctioned Event of the 2019 Sundance Film Festival united over 350 attendees, including top marketing leaders, decision makers, and C-Suite executives from over 200 brands, agencies, and media companies. In attendance were new media innovators and filmmakers Casey Neistat and Mikey Alfred, YouTubers Laurie Shannon and Gemma Stafford, artists DVSN, The Head and The Heart, and Sam Harris of X Ambassadors