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The Sun Sets on Elevate

Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies, and creatives took what they gained on day one and built on it, all while while taking in pitches and presentations, speaking on their respective experiences and passing on knowledge that enriched the holistic conversation on content for the entire group. As day turned to night, topics of conversation turned to the relationship between music and storytelling, all giving way to a final celebration with musical guest, Us the Duo. Fan-Submitted flavors from Frito-Lay Chats with Frito-Lay & Us The Duo + The Maytag Challenge Tuesday’s pre

This is Elevate

Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest in brand-funded content. Brand marketers, agencies, data and media companies gathered at Stein Eriksen Lodge to set in on two full days of case studies, creative plans, and successful campaigns that have shaped the industry of content marketing - but first there were drinks, laughs, and stories told on the Elevate stage. Elevate Storytelling Competition Winner Wendy Shay (Founder, Highly Confidential) and BrandStorytelling Founder Rick Parkhill​ Our Storytelling Winner This year's storytelling competition, emceed by the director of the Storyt

No Strategy? No Story.

Danielle Dardashti on the importance of having a content strategy and brand programming guide in place before turning on a camera.

Re:thinking The Atlantic

Atlantic Re:think is a uniquely positioned entity in the branded content space. Made up of journalists, producers, and analysts, Re:think takes its publication pedigree and leans into it, yielding work that is investigative, educational, and story-driven in nature. caught up with Jeremy Elias, Creative Director at Atlantic Re:think, to better understand Re:think’s ethos, work, and future in this burgeoning space. What is Atlantic Re:think? Atlantic Re:think is the in-house branded content team for The Atlantic. We’re a group of 35+ strategists, reporters, designers, developers, producers and analysts, who apply the editorial sensibilities of The Atlantic to creative work