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Meet the Brand Storytellers: Q&A with Marc Battaglia, Executive Creative Director at Marriott I

Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative Director of Global Creative + Content Marketing for Marriott International, where he is in charge of leading creative for the internal agency and content studio for Marriott’s 30 brands worldwide, across 5,700 properties in 110 countries on 6 continents. We sat down with Marc to discuss the inception of the Marriott Content Studio, the Marriott/Starwood merger, and how the company sees itself now and in the future: Tell us a little bit about the history of the Marriott Content Studio? What components make up the studio? The history of the Marriott content studio

What is Elevate? Advisory Chair Todd Barrish Breaks it Down

Taking in the view of Deer Valley, Utah Pictured: Shane Maidy (Polymath), Todd Barrish (Polymath) and Andrew Serby (Zefr) Todd Barrish is an industry leader working broadly within the advertising/content space for nearly 20 years. Currently the Co-Founder and Managing Partner of Polymath Group, a content-centric consultancy, Todd previously served as EVP, Creative Partnerships at Endemol Shine Beyond, spearheading the development and sales of digital formats. Prior to Endemol, Barrish served as SVP, Global Strategic Partnerships at Maker Studios, where he led the team that launched the company’s programmatic native content technology solution. Before Maker, Barrish was VP, Sales for Digital

Mapping The Trails: Reach Agency’s Gabe Gordon Discusses Elevate's 'Invest' Trail

Last year’s Brand Storytelling Summer Event saw a collection of storytellers from brands, agencies, and creative companies all come together to further solidify the standards and practices surrounding the burgeoning business of telling brand stories. The different panels and discussions were lovingly labeled “trails”, given the summer weather and natural setting in stunning Deer Valley, Utah. This year, we’ll be looking in depth at these “trails” ahead of time with our metaphorical trail guides, those who will lead the stage panels at Elevate 2018. Today we’re mapping the first trail with our first designated guide Gabe Gordon, Co-founder of Reach Agency. We sat down with Gabe to have him ta

How Wattpad Uses Storytelling to Enrich its Brand Partnerships

Wattpad is the world's largest social network of readers and writers, with 65 million hyper-engaged monthly users. With access to an extensive community of active writers and creatives, the story sharing platform is able to use the power of community and technology to aid brands and Hollywood in unleashing the full potential of their stories to consumers and audiences alike. Last Fall, Lionsgate partnered with Wattpad in a strategic campaign that engaged its community with their film, Wonder. Using the power of the written word, Wattpad launched a writing contest asking fans to submit short stories of moments when kindness prevailed. To sustain promotion and engagement around the release of

Getting to Know The Motorcycle Project: Q&A with SVP of Branded Entertainment at Shaftesbury, Ka

As SVP, Branded Entertainment, Kaaren Whitney-Vernon charges her team to produce original content for television, film and digital brands designed to drive revenue. She is one of the Executive Producers of the highly successful digital series Carmilla, with U by Kotex® as Executive Producer. The award-winning show has racked up over 70 million views. We spoke with Kaaren this week about the latest show she's been working on, The Motorcycle Project, which will star one of the actresses from the Carmilla series and already has nearly 100,000 views of the trailer just released this month. Leveraging what Kaaren and her team have accomplished and learned from the Carmilla series, The Motorcycle