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Data Superpowers - May The Best Stories Win!

I’ve been obsessed with telling stories for as long as I can remember. But I was always a cynic about using data to inform creative: focus groups, research, and the like. I was a doubter. Part of it is that sometimes I’m a stubborn know-it-all. But also, it seemed like a scam: smoke and mirrors people employ with their boss or client to back up their crazy ideas. It struck me as unnecessary, since storytelling was always second nature to me. A Flashback: 1975, Delray Beach, Florida, 81 degrees, Poolside, Christmas carols playing on an AM radio station. My mom, slathering herself with baby oil, and my Grandma Millie introducing (5-year-old) me in front of a small crowd of her friends: “Ladies