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Why Influencers are Your Most Important Media Buy

Ricky Ray Butler during BEN's panel at 'Brand Storytelling 2018' in Park City, Utah Influencer marketing has continued to evolve and grow entering into 2018. Even though brands have begun to fully embrace the tactic, many are only looking at it as a single item in their checklist and simply going through the motions, when instead it should be something that sits at the core of their businesses. Influencers are not digital celebrities Part of the problem is that influencers are perceived as “today’s rock stars,” which may be great for an influencer’s ego, but these labels also do a great disservice to influencers because it causes brands to treat them less seriously. Picking the right infl

Discussions & Fireside Chats Followed By 'A Night of Musical Celebration'

Discussions & Fireside Chats Brand Storytelling: a Sanctioned Event of the 2018 Sundance Film Festival has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies, and companies took what they gained on day one and built on it, while our wonderful event partners took the stage, speaking on their respective experiences and passing on knowledge that enriched the holistic conversation on content for the entire group. As day turned to night, topics of conversation turned to the relationship between music and brand association and attachment, all giving way to the screening of a brand new branded music fil

Brand Storytelling: Presentations and the ARC Awards at Stein Eriksen Lodge

Brand Storytelling was officially in full swing Thursday night. The best brand marketers, agencies, and media companies gathered at Stein Eriksen Lodge to discuss case studies, creative plans, and successful campaigns that help to shape the industry of content marketing, with stage presentations delivered throughout the afternoon and into the night by some of the biggest players in the storytelling space. Presentations From Our Partners Brand Storytelling Founder Rick Parkhill took the stage to kick off the evening, thank our partners and get the things off to a start with Eric Levin introducing Matt Arden and John McCauley from Screenvision Media, who used creativity and storytelling to cha

Welcome to Park City!

Brand Storytelling attendees celebrating opening night at the Turner Reception Wednesday night marked the opening of Brand Storytelling: A Sanctioned Event of the 2018 Sundance Film Festival. As Park City gets ready for Sundance, the best and brightest creatives, brands, and agencies gathered to open this year’s celebration of the best brand-funded content, kicked off by an incredible welcome reception hosted by Turner Networks. Dan Riess delivers opening remarks to the audience at the Turner Reception Opening remarks from Rick Parkhill (Co-Founder & Director, Brand Storytelling) and Dan Riess (Executive Vice President of Content Partnerships, Turner) gave way to the Turner Brand Experience,