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Bear and a Banjo Join Our Night of Musical Celebration

Continuing on with Saturday night’s theme of musical celebration, Brand Storytelling is happy to announce the addition of Bear and a Banjo to the line-up of performances following the screening of MacGillivray Freeman’s “America’s Musical Journey.” Bear and a Banjo members “Jingle” Jared Gutstadt and Jason “Poo Bear” Boyd will also bring their music and business expertise to our All-Star music panel featuring Young Guru (legendary audio engineer and DJ) and Ray Clark (Founder and CEO of The Marketing Arm). These four experts will discuss music's powerful ability to define a brand's identity and imprint emotionally on consumers. About Jason Boyd A.K.A Poo Bear Songwriter, Producer: “Where A

Q&A with SVP of Brand Partnerships at Awesomeness, Harley Block

Following up our coverage of Versus, the new scripted series from Awesomeness created in partnership with Gatorade, Brand Storytelling wanted to get a little more information on the inner-workings of this forward-thinking content deal. For that (and more), we reached out to Harley Block, Senior Vice President of Brand Partnerships at Awesomeness to get the rundown on the series origins, the importance of brand partnerships, and what the future holds for Awesomeness. -- Where did the Awesomeness & Gatorade deal / idea start? Gatorade approached us earlier this year with the idea of creating an original piece of IP in support of their larger "Sisters in Sweat" initiative. The initial inspirati

Branded Storytelling is the Way of The Future (and Other Predictions)

Kantar Millward Brown, global industry leaders in defining brand purpose, developing winning advertising, engaging consumers, and driving brand growth, recently published their 2018 media and digital predictions report. In it they forecast everything from a shift from marketing algorithms to AI to increased consumer investment in voice-controlled connected devices. But of the eight large predictions the report makes, it’s Kantar’s first two that we find most intriguing. One: Content offers a new approach to storytelling. According to analysis of Kantar Millward Brown’s Link® database, content that tells stories is proven to achieve better results. The prediction is that next year, advertise

Meet the Advisors: Austin Schumacher of Lyft

Since 2013, Austin Schumacher has overseen entertainment marketing and content at Lyft, leading the development of Lyft’s branded entertainment program. Amongst Lyft projects like Kevin Hart: Lyft Legend and June, you may have heard (over and over again, given the series’ nearly 40 million cumulative views) of the largely successful series Undercover Lyft, in which famous athletes and celebrities pose as Lyft drivers, ultimately revealing themselves to their unsuspecting riders. In addition, Schumacher has been responsible for Lyft’s influencer marketing program and Lyft’s studio co-marketing activations for films including Ghostbusters and Back to the Future. Brand Storytelling connected wi

Patagonia Goes to Washington

Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white text reading, “The President Stole Your Land,” going around the internet. After the President shrank two national monuments protected by federal law this week, the outdoor goods brand has made it their mission to inform the public by displaying their black banner on their website and social channels, and are going so far as to sue the U.S. Government for unlawfully shrinking the size of the two Utah nature areas in question, Bear Ears and Grand Staircase Escalante. Brands standing up for social issues is nothing new, but this instance is different