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A Night of Musical Celebration & Special Screening from MacGillivray Freeman Films

We’re thrilled to announce that we’ve just added an incredible night of musical celebration to our event schedule. On Saturday, January 20th, enjoy a special screening of the upcoming MacGillivray Freeman film, America’s Musical Journey, produced in association with Brand USA, followed by a special performance from multi-talented singer/songwriter Aloe Blacc. For all inquiries feel free to email us at Aloe Blacc is an American musician, singer, songwriter, record producer, actor, businessman and philanthropist. With “Wake Me Up”—the 2013 mega-hit he sang and co-wrote for Swedish DJ Avicii and saw climb to #1 in 102 countries across the globe—Aloe Blacc proved hims

What Digital Transformation Means for Brand Communications

When I was in graduate school one of my Professors asked us, “When you think about a brand, what does it mean to you?”. My immediate response was, “It’s like having an imaginary best friend”; an answer I blurted out without hesitation. He looked at me surprised, maybe a little shocked, but I still agree with what I said. Great brands get you. They grow with you. And they've got your back. The more I’ve worked in the ad industry the more perspective I have gained from partnering with a variety of clients to working on the business development and operations side for global media and creative agencies. No matter where you are in the business, there’s one thing that everyone shares in common: t

'Versus' - A New Awesomeness Series with Gatorade

Versus, a brand new scripted series from Awesomeness created in partnership with Gatorade, premiered last Wednesday, 11/22 on go90. Versus focuses on rival lacrosse players Madison and Lauren who must learn to deal with their differences when they’re forced to play on the same team for a summer tournament with major college prospects. The series highlights the challenges the teen female athletes face on and off the field and highlights the important life lessons girls learn through participation in sports that can help them succeed later in life. Maddie McCormick (Camera Store) Camille Hyde (American Vandal), Claudia Sulewski (t@gged), Brandon Larracuente (13 Reasons Why), and YouTube singer

TBS Announces Google Play as Exclusive, Year-Long Mobile Gaming Partner for CONAN

TBS, a division of Turner, and Google Play today announced a year-long mobile gaming partnership to power the renowned gaming escapades of late-night series CONAN. As the first-ever, exclusive mobile gaming partner of CONAN, Google Play will fuel live-streaming stunts, mobile-led marathons and in-show brand integrations throughout the year. CONAN has become a leading late-night favorite among those in the video gamer community, who have helped turn the Clueless Gamer segments and Stream Coco weekly review show into viral sensations across the Team Coco website and social handles. Clueless Gamer features host Conan O'Brien and guests playing – or rather attempting to play – the hottest video

Breaking Up is Hard To Do: Letting Go of Your Logo

Recently, I sold my shares in a business I founded, to my partner, Shaftesbury, a leading production company. We had to update a 30-year-old brand to include the new and growing business of branded entertainment. If you’ve ever been through a branding exercise, you know it’s tough – we worked for days on our brand essence, our shared beliefs, emotional drivers, product attributes and functional benefits to help position ourselves in this highly competitive market. The debates got heated, as they should; we were defining how this brand would grow in a highly competitive and disruptive business. Yet somehow, when the new logo arrived, it became the focus of our efforts. We have all been there.

Meet the Advisors: Gabe Gordon of Reach Agency

Gabe Gordon, co-founder and managing partner of Reach Agency, has 15 years of global experience in content marketing building creative, integrated solutions for world-class brands such as General Motors, The NFL, Nestle, Walmart and PepsiCo. Of late, Reach is further cementing itself as a leading name in social and new media, having recently been named the lead agency for Nestle’s Butterfinger and Crunch candies, as well as adding new power players to their team. Brand Storytelling caught up with Gordon to talk about the agency’s agility, the key to developing integrated marketing for the social generation, and why he keeps coming back to Brand Storytelling at Sundance. -- It was recently an