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Ogilvy & Mather, and the Product Demo Video That Will Have You on the Edge of your Seat

How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It's not so easy. In this day and age, no one watches anything if there isn't something in it for them. With so many ways to avoid advertising, certainly something as bland as a demo video can go by the way-side. Mark Himmelsbach (President, Content + Social at Ogilvy North America), speaks to the notion that advertisers need to be more savvy about what sort of content resonates with viewers when he said this, "You can't interrupt people anymore. You have to contribute to their experience." Which is exactly what Ogilvy & Mather did when Qualcomm tas