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Cause-Driven Media in 360

It's Wednesday morning. I am sitting outside a coffee shop on the west-side of Los Angeles. Traffic buzzes on past me on Pacific Coast Highway. There is chatter all around me, as caffeinated patrons run into familiar faces. Even while sitting outside, I can still hear the scream of milk steaming inside. And yet, I am not here. I'm in Havana, Cuba, visiting with locals of the communist island. I'm in Amman, Jordan, hearing the heartfelt story of a Syrian man who is restarting his life. I'm staring up the face of a glacier that's trying to hold on as it melts away into the ocean. There is little end to what I can bear witness to, with the immersive power of RYOT News in 360. We visited the

Brand Storytelling Expeditions

A terrific benefit I enjoy as Director of Brand Storytelling at Sundance Film Festival, is meeting and speaking with people who are sourcing and creating great brand stories. In Episode #2 of "Brand Storytelling: A Docu-Series", we ask marketers and their agencies what makes for great branded entertainment, and how do they discover and settle on the right stories to tell. Marketers from Mondelez, Dick’s Sporting Goods and Marriott International shared their insights along with Digitas and RPA – check it out if you haven’t already, insightful stuff! Last week, I had the opportunity to speak with two guys whose business is all about connecting brands with amazing stories of expedition, adventu