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Cannes Advertising “Celebration” Questions Quality of Creative

For those of us who didn’t make it to Cannes this year, there was plenty of coverage of this decades-old festival intended to honor advertising creative. But, this year, the headlines were more focused on “crap advertising” and “no wonder people want to block ads”, rather than honoring the creative work. The ever outspoken Brad Jakeman, said during a panel: “We are here celebrating 0.5% of the work that actually gets made. The other 99.5% of the work is generally crap. And when that happens, consumers don’t want to see it.” Advertising Isn’t Dead, But Market Is Changing Jakeman continued this thought during a panel hosted by The Economist where he told the audience: “Ad blocking is s

Cannes Film Festival and Breaking Old Models

As the global advertising community sips Rose in France and congratulates themselves on another year of great work, the business model that underwrites this party is washing away. Like a sandcastle against an incoming tide, the celebration in Cannes and the advertising it honors is eroding by the moment. The Wall Street Journal chose to illuminate the challenges the ad industry faces in a feature article that published on the opening of the Cannes Festival, “Advertisers Try New Tactics to Break Through to Consumers.” The WSJ reporter, Suzanne Vranica, makes the point, “People are avoiding print ads, skipping through TV ads and cutting cable subscriptions.” The result she says is, “compani