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Artists or Influencers?

Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two of which ("shaycarl" and "SHAYTARDS") have over three million subscribers. He was one of few creators that co-founded Maker Studios. Recently acquired by The Walt Disney Company. We sat down with Mr. Butler at the Stein Eriksen Lodge during the Sundance Film Festival 2016, turned on the camera and let him do his thing. And, his “thing” is pure ShayCarl; storyteller, business man, social media star, comedian, entrepreneur, and digital media pioneer. Surely, ShayCarl has trem

Brand Storytelling: A Docu-Series

This January, eighty brand marketing executives, and their agency partners were invited to Park City, Utah to participate in a first-ever Brand Storytelling event held in association with the 2016 Sundance Film Festival. These invited guests were chosen because they are the people pioneering a new era in advertising, media, and marketing. These are the individuals leading efforts in shifting investments away from interruptive messaging, and towards content that delivers value. They are leading efforts to create content that informs, enlightens, entertains, thrills, and endears consumers with their brands. Our job was to host this group in Park City for the first weekend of the 2016 Sundan

What’s Next? VirtualFronts? Thoughts on this month's NewFronts, and innovations in Virtual Real

I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at their offices. The shear amount of video content being touted by the forty NewFront presenters is stunning, but what I found most intriguing; is the promise by these media companies, to produce and distribute virtual reality content- all sorts of it; news, documentaries, live events and scripted shows that invite viewers to step right into the story. There is a ton– make that many tons of investment dollars directed at VR technologies, and now the content that will make it, well….real! Sitting in the office of a biz-dev executive at a ma

Helping Brands Tell their Story

Last June, CNN announced the launch of Courageous, their in-house branded content studio designed to leverage the storytelling skills and distribution capabilities of CNN and HLN news brands. Otto Bell, previously Creative Director for Ogilvy Entertainment was pegged to run the studio, reporting to Michal Shapira, Senior Vice President and Head of Integrated Marketing for CNN. We caught up with Otto and Michal at the CNN Lounge at Sundance back in January, and they shared their thoughts on how Courageous will support brands seeking to engage audiences with great content, versus interruptive messages. Check out the interviews with Otto and Michal here. CNN is certainly not alone when it