

Who Says Your Brand Can’t Star in Branded Social Video?
We all know it’s difficult to reach consumers with traditional ads in this incredibly fragmented media landscape. Brands need to make...


This Week in Brand Storytelling
It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching this film...


Q&A With Sub-Genre's Brian Newman
DamNation - 2014 We met Brian Newman earlier this year in Park City while at our event Brand Storytelling at Sundance Film Festival 2017....


VR Storytelling; Is it Time for Brands to Dive In?
It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we wait?” Marketers...


Jason Acker - Interviewed at Sundance Film Festival 2017
In November of 2016, Diageo and DRINKiQ released Decisions: A 360 Virtual Reality Experience. The 360-degree and VR video puts the viewer...


Julia Hamilton Trost - Interviewed at Sundance Film Festival 2017
Julia Trost and Google VR partnered with the Nestlé brand to produce The Extraordinary Honeybee, a VR film experienced through the eyes...


Has SXSW Lost Its “Sex Appeal” for Marketers?
Something was missing at SXSW this year. Was it you? If you didn’t make the trip to Austin this year, you may not be too disappointed....


Astronauts Wanted: Generation Z & The Power of Transmedia
We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; 'No Experience...


BEN & The Expanding Landscape for Branded Integration
The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch...


Why don’t advertisers own NFL teams?
The answer is simple; because the NFL won’t allow it. That would mess with their whole business model. I was amongst the 100 million+...























