Mashable Unveils Exclusive Technology to Reach New Influencers and Launches Premium Vertical Video Product at 2017 NewFronts Presentation...

In the race to provide new media consumers branded content, how does one decide what to model that content after? With so many different...

It’s a sobering statistic that speaks volumes about technology’s impact on the human race – U.S. adults are spending nearly 6hrs daily...

With DVRs, binge-watching, and other commercial-free viewing opportunities, consumers aren’t watching traditional ads like they used to....

Using data to determine audience is a no-brainer. But you’d better use a brain when implementing that data. Take programmatic for...

Zefr, the video advertising and digital rights management platform, sets itself apart by taking a unique approach to data-driven audience...

A wide media leap lies immediately ahead. Marketers take heed! Seriously. The noise factor has turned up significantly during the first...

Embracing influencers for what they are can be tricky. All at once they are the writers, directors, producers, editors, stars,...

Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy...

The lanes have come down. The high-dive is open. The water is alluring. Everyone wants in the pool! I was talking with a friend last week...