Live on Zoom - Wednesday, September 16th at 12:00PM PST REGISTER FOR LIVE STREAM HERE During this session, brand storytelling pioneers Story Worldwide and leading chip designer Arm will discuss the essential need and process to define a brand's unique and own-able narrative before crafting brand stories. They believe that this has never been more important than the current time. The challenges that Covid 19 has created are forcing brands to re-imagine how to create compelling
Live on Zoom - Wednesday, September 16th at 3:00PM PST REGISTER FOR LIVE STREAM HERE At an inner city high school in South Memphis Tennessee an unlikely sport has arisen, and with it a team of untapped potential. In a gritty inspirational short documentary film directed by Oscar nominated and Emmy winning David Darg, the Rugby Boys of Memphis follows the Power Center Academy’s first rugby team and its captain, Calvin Gentry. The film was produced by Gatorade in conjunction wi
Jordan Kelley, Content Director, BrandStorytelling.tv This year, as soon as a national emergency was declared in Canada due to COVID-19, Wattpad tapped into their U.S. Gen Z youth panel, Generation Wattpad, to find out how Coronavirus was impacting their lives. In a follow-up survey, they tapped into the panel once again in order to better understand how they are coping and to gain insights into their current content preferences, what approaches from brands are working (and a
Jordan Kelley, Content Director, BrandStorytelling.tv During the last six months, studies have shown that people turn to comforting content and genres like comedy to find solace in an otherwise stressful world. As people seek comfort, deeper community ties and lighter topics in entertainment, similar trends are occurring in the world of gaming. We hear a lot about games like Fortnite and Call of Duty - first person shooters – which is one of the most widely recognized gaming
Jordan Kelley, Content Director, BrandStorytelling.tv Charles Schwab's Kirstin Falk (Managing Director, Brand Activation) and Breakwater Studios' Ben Proudfoot (Director & CEO) have produced a watershed of award-winning short documentaries together for over five years. Starting in 2015, Kirstin and Ben have successfully formed that unique relationship — the brand to filmmaker bond that produces results. Kirstin and Ben recently joined Brand Storytelling to discuss this partne
Jordan Kelley, Content Director, BrandStorytelling.tv With music festivals on hold for the foreseeable future, 2020 has turned out to be an opportunity for those in the business of innovation in live music experiences. The sudden onset of the pandemic may have stopped activities in their tracks, but avid Electronic Music fans didn’t suddenly stop wanting to gather and connect. The same can be said for brands – the country’s need to put the economy on hold in order to ensure t
Jordan Kelley, Content Director, BrandStorytelling.tv If Americans weren’t already critical of contemporary capitalism before the onset of the Coronavirus Pandemic, which brought about mass layoffs, job loss and sent over 50 million people filing for unemployment since mid-March, many are certainly critical of it now. Diminished trust in government and corporate leadership is borne from the powers that be not making good on the promise that trickle-down economics would create
Haem Roy 2020 began as every year does for marketers, with annual plans, quarterly plans, projections, optimism, hope, and eagerness for innovations. Every brand had a strategy for growth, expansion, customer acquisition, brand awareness, loyalty, and more. The rest as they say is history.
With so much going on, and priorities having changed drastically for both businesses as well as consumers, does branding and strategy even matter?
Let’s start with understanding the cur