Get to Know Ficto: Q&A with CEO Mike Esola
December 2018 saw the birth of Ficto, a free streaming service that offers interactive shows produced for mobile. Optimizing vertical and...
Into America’s Wild Sneak Peek Screening at Brand Storytelling 2020
Ahead of its global release, a special sneak peek screening of the film will take place on January 25th at Brand Storytelling 2020, A...
Partnerships That Bring the Heat: Q&A with BEN’s Greg Alleger
Last Month, EA released “Need for Speed: Heat,” the latest title in the decades-old video game franchise. Ahead of the release, EA sought...
Changing Names, Changing the Game : Remedy Television + Branded
Spectrum Productions has, in the last month, evolved its brand identity. In November, CEO & Executive Producer Guy Nickerson announced...
Ten Predictions (and Hopes) for Branded Content in 2020
I’ve been writing top-ten prediction lists for film and media since 2006 – yes, back when my predictions included the final end of VHS...
The Rising Star of Branded Content: Podcasts
Over the past few years, podcasting has grown from niche to mainstream medium that has a massive potential for increased growth with its...
Passion Point Collective + HP Find Continued Success with “History of Memory”
This January, Brand Storytelling had the privilege of screening HP’s “History of Memory”, four stories sharing the common theme of the...
Content Collaboration for Causes
The Case for Co-Branding... Taco Bell and Doritos… Uber and Spotify… Redbull and GoPro… Nike and Apple… Collaboration continues to be a...
